€63.5m in Greenway funding available

Father and son entering on to the Greenway on their bikes through a tunnel under a bridge.

Hey there, greenway enthusiasts! 🌿 Welcome to the ultimate guide on how to effectively promote your greenway-based business on Instagram. I’m Kieran Kelly, and I’m thrilled to share some valuable tips to help you connect with your target audience and grow your business in the lush world of greenways. Let’s get started!

Step 1: Define Your Brand Identity

Before diving into Instagram promotion, make sure your greenway business has a strong brand identity. This includes a memorable name, a captivating logo, and a clear mission statement that resonates with greenway users. Remember, your brand should reflect the essence of nature, sustainability, and eco-friendliness.

Step 2: Optimize Your Instagram Profile

Your Instagram profile is the first thing users will see when they stumble upon your business. Make a lasting impression by optimizing it:

Profile Photo: Use your business logo or a visually appealing nature-themed image.

Bio: Craft a compelling and concise bio that communicates your value proposition and includes relevant keywords (e.g., eco-tours, bike rentals, organic treats).

Website Link: Direct users to your website or a landing page with more information.

Step 3: Showcase Your Greenway Business

The heart of your Instagram presence is your content. Create visually stunning posts that showcase your greenway business:

High-Quality Photos: Use clear, high-resolution images that highlight the natural beauty of your greenway.

Diversity: Showcase various aspects of your business, such as hiking trails, biking routes, picnic spots, wildlife encounters, or eco-conscious products.

Storytelling: Accompany your posts with engaging captions that tell the story behind each image. Share your passion for the environment and the experiences your business offers.

Step 4: Utilize Relevant Hashtags

Hashtags are essential for reaching your target audience. Use a mix of popular and niche hashtags to increase your visibility:

General: #GreenwayAdventures #NatureLovers #SustainableTourism

Location-Specific: #YourGreenwayLocation #ExploreYourCity

Niche: #EcoFriendlyLiving #GreenwayEats #OutdoorEnthusiast

Step 5: Engage with Your Audience

Building a community is crucial for any successful Instagram account:

Respond to Comments: Always reply to comments, answer questions, and show appreciation to your followers.

Host Giveaways: Organize greenway-themed giveaways to encourage engagement and gain more followers.

User-Generated Content (UGC): Encourage followers to share their greenway experiences using a branded hashtag. Repost some of the best UGC to showcase the real-life impact of your business.

Step 6: Collaborate and Network

Expand your reach and credibility by collaborating with other businesses, influencers, or environmental organizations:

Influencer Partnerships: Partner with eco-conscious influencers to promote your greenway offerings.

Local Partnerships: Collaborate with local businesses like eco-lodges, bike shops, or sustainable food vendors to cross-promote each other.

Step 7: Share Sustainability Tips

Position yourself as a thought leader by sharing sustainability tips and eco-friendly practices:

Educational Content: Create informative posts about the local flora and fauna, environmental conservation, or sustainable travel.

Greenway Cleanups: Organize or participate in greenway cleanup events and share your efforts on Instagram.

Step 8: Monitor Your Progress

Track your Instagram insights regularly to see what content resonates the most with your audience:

Instagram Insights: Analyze your post performance, audience demographics, and peak activity times.

Adjust Your Strategy: Based on insights, refine your content and posting schedule to maximize engagement.

Remember, Instagram success takes time and effort. Stay consistent, authentic, and committed to your greenway mission. Let’s spread the love for nature and make our world a greener place, one post at a time! 🌎💚

#GreenwaysIreland #GreenwayAdventures #GreenwayBusiness #PromoteYourBusiness

Written by Kieran Kelly

November 9, 2020

T.D Eamon Ryan has just announced €63.6m of funding for Greenway projects in Ireland. 

Never before has a government allocated so much to Greenway infrastructure in Ireland. This allocation will be a huge help to communities all around Ireland.

The success of the Waterford Greenway is proof that Greenways are a great resource for communities, local economies and public health.

A significant amount will be allocated to the Great Southern Greenway. Limerick County Council are currently looking to upgrade the Green to bring it up to a modern standard. Once upgraded the greenway will connect Rathkeale, Co.Limerick to Listowel, Co.Kerry. 

Other projects that will hope to share the greenway fund. 

  • Cork, Midleton-Youghal €10,000,000
  • 2020 – €8,800,000
  • Galway, Clifden- Recess €3,350,000
  • Kildare, Grand Canal Aylmer Bridge to Sallins €2,930,000
  • Kerry, Tralee Fenit €3,440,000
  • Kerry, Listowel to Limerick County Boundary €4,540,000
  • Mayo, Great Western Way expansion €5,150,000
  • Offaly, Grand Canal Daingean to Lough Boora €1,660,000
  • Wexford, Waterford- New Ross €9,000,000
  • 2020 – €6,210,000
  • Wicklow, Blessington Loop €6,400,000
  • 2020 – €8,358,000
  • TII , Galway- Athlone €8,100,000
  • South Kerry Greenway €1,400,000
  • Galway Moycullen €1,800,000
  • Offaly, Daingean to Edenderry €3,100,000
  • Limerick, refurbishment of Great Southern Greenway €2,500,000
  • Longford Canal Greenway €172,000


Kieran Kelly
Author: Kieran Kelly